Does this sound familiar? 

You have these amazing offers that will bring incredible value and transformation to your clients but you are struggling to get those amazing offers in front of your ideal client.

And if you look around you the answer seems to be to market the heck out of them on social media. You “should” be creating reels for Instagram and TikTok and every other social media platform out there. And then when you spend countless hours doing this you get little to no engagement and you’re not converting your followers into clients.

But what if there was a better way to attract leads and scale without social media? 

Why Podcasting is more effective than social media for lead generation

If you’ve scrolled Instagram for any amount of time, I’ll guarantee you someone is complaining about the algorithm and that’s why their posts are not being seen. 

An Instagram post has a maximum lifetime of 48 hours. An Instagram reel has a maximum lifetime of 24 hrs to 2 weeks. This is better than a post but still a lot of work creating content for a short lifespan.

This is where a podcast starts to be a differentiating factor. There is essentially no algorithm. You put out content, you notify your followers, and they see your new episode. No algorithm needed.

With a podcast when you optimize your episodes, and use SEO and keywords that your ideal clients are looking for you will show up in search results for your content. 

Since your content is evergreen, once it’s found it can be listened to indefinitely. 

How to repurpose your podcast episode into short form content

Another bonus to a podcast is the amount of short form content you can get from one podcast episode.

If you are going to release a podcast episode it just makes sense to get as much mileage out of it as possible. 

So, let’s break down the different ways to repurpose a podcast episode beyond socal media:

1. Take your episode and create a blog post from it. This is one of my favorite ways to repurpose a podcast episode because you can optimize your blog post with keywords so you can be found by those looking for answers to their questions.

2. Email your list. When you email your list about your content you are not competing with anyone else like you are on social media. They have opened your email and are invested in what you are saying versus on social media where our attention is limited and we are mindlessly scrolling.

3. When my clients record their podcast episodes I also have them record with their video on. This gives up 2 options. Option 1 is to repurpose a few of those catchy things that were said and create 1-2 reels. Another option is to take that video and post it on YouTube. Why YouTube? YouTube is a search engine so when you use keywords that your ideal client is searching for in YouTube your video will pop up. 

4. Utilize Pinterest for your podcast. Like YouTube, Pinterest is a search engine. Utilize keywords in your description and then link back to your podcast episode where they can learn more.

Personally, my favorite part of these repurposing options is that you’re not spending hours on social media, you’re not dancing (because that’s just not my style) and you’re not pointing to words on a reel, all for it to get lost in someone’s feed.

Using your podcast to connect on a deeper level and foster trust quicker

When your audience presses play on your episodes you have their undivided attention for however long your episodes are. Unlike social media platforms where distractions are endless and content is passively consumed. 

With a podcast your voice becomes a constant in their routine which builds familiarity and trust.

Consistently showing up and sharing content that is relevant to your niche helps to cement you as an expert and a thought leader. By focusing on topics that align with your audience’s needs, pain points and aspirations, you position yourself as a go-to resource, making it easier for them to see you as the solution they’ve been looking for.

And sharing personal stories and your experiences into your episodes makes your content even more impactful. When you intertwine your stories with actionable advice and insights, you allow your audience to create a genuine connection with you.

This puts a human touch to your brand, which in turn fosters a sense of loyalty that’s hard to replicate through traditional marketing.

When your listener connects with you on a more personal level they instinctively trust you more and will convert into paying clients much quicker than if they had found you on social media. 

This trust accelerates their decision-making process, leading them to convert into paying clients much faster than if they had discovered your through social media. 

The key to a quicker conversion is that emotional connection combined with consistent value.

Additionally, sharing educational content, step-by-step guides, and how-tos reinforces your expertise. 

By continuously offering actionable insights that deliver real results, you position yourself as the expert they turn to when they’re ready to invest in coaching, a course, or other high-ticket offers. 

Podcasting allows you to build that credibility over time, ensuring that when your audience is ready to buy, you’re top of mind.

This deeper level of connection and trust isn’t just about one-time conversions—it’s about building long-term relationships. Your podcast can become a community hub where your audience feels seen, heard, and valued, creating loyal followers who stay with you as your business evolves.

Aligning your podcast strategy with your business goals

When it comes to social media it’s easy to get caught up in trending audio and making videos that are funny and capture attention but at the end of the day are they really driving new followers to your offerings?

When you align your podcast with your business goals and stop worrying about reels and trending audio and how to use it, you start to create content that resonates with your ideal audience.

So, how would having a podcast strategy that aligned with your business goals be beneficial?

1. Intertwining valuable content with a strategy promoting your offers and launches.

2. Inviting guests onto your podcast to interview experts that can expand your reach into your guests audiences while still providing value to your audience.

3. Have a listener’s journey. What I do with my clients is have them set up a listeners journey. Once a new listener lands on your podcast what do you want them to do? For example, you have a nutrition coaching membership. Your listeners journey is that they find your podcast, join your email list where you continue to nurture them and then they join your membership.

Having an intentional strategy built out when it comes to your podcast is what will help make it a successful marketing tool that will continue to be a lead generation source for your business.

Optimizing your podcast for searchability and visibility

As we talked about, social media has a very short shelf life when it comes to your content, however, podcasts have the potential to linger on for years when done correctly.

In order for your podcast to continue to act as your lead generation tool you will want to make sure that you are optimizing it for searchability and visibility. This will ensure that your content will be continued to be found for years.

With my clients we focus on SEO when it comes to show notes, episode titles and the backend of their podcast host.

SEO sounds like a big scary thing at times but it is really what are the keywords or phrases that your ideal client is looking for?

Once you figure out what those keywords are you will want to incorporate them into your podcast episode titles and show notes. 

Now, show notes vs your podcast description. What’s the difference? 

Your podcast description is what your overall podcast is about.

Show notes are what each episode is about.

When writing your show notes you do not want to

• Have a one line sentence telling your listeners that you have a new episode and to listen to it.

• You do not want to be vague or have a general summary because this will not entice listeners to tune in.

• On the other hand you do not want long rambling paragraphs when it comes to your podcast show notes

What to include when writing your show notes

• Keep your paragraphs short and to the point. Listeners do not want to read a chunk of text. They want to be able to quickly read what your episode is about and know that they are in the right place.
• Include a CTA. Every episode should have a clear CTA
• Incorporate SEO – Keywords, tags and meta descriptions
• If you talked about resources in your episode, include those in your show notes. This is one thing I find often gets neglected when it comes to show notes.

So, leveraging your podcast as a lead generation tool offers you an evergreen and powerful way to grow your business without the constant hustle of social media. 

By aligning your content with your business goals, optimizing for SEO, and strategically repurposing episodes, you can create a marketing system that works for you around the clock. 

Instead of relying on algorithms and fleeting trends, your podcast allows you to build deeper connections, establish authority, and consistently attract ideal clients who are ready to invest in your offers. 

By focusing on the long-term impact and visibility that podcasting provides, you can scale your business with intention, authenticity, and sustainable growth—no social media dance trends required!

Author: Liz Chapman – Podcast Strategist and Launch Specialist

Liz is a skilled podcast producer and launch specialist who helps busy female business owners streamline their podcasting process, gain more visibility, and use their show as a powerful marketing and lead generation tool. With her easy-to-understand system, she guides new podcasters through the entire process of launching a successful podcast, from ideation to post-production. She loves helping her clients build their brand, grow their audience, and make a meaningful impact in their industry!

Connect with Liz:

https://lizchapmanco.com

https://www.youtube.com/@LizChapmanco

https://www.instagram.com/liz_chapman_podcastmanager